

Café Joyeux is the first family of solidarity and inclusive cafés/restaurants in Portugal to employ and train people with intellectual and developmental disabilities (IDD). The brand already has 4 locations open - in S. Bento, Edifício Ageas Tejo, Cascais, and Telheiras (Cofidis, Natura Towers) - which employ and train 30 people with IDD.

To expand the Joyeux project throughout Portugal, Café Joyeux has created an online store so that its mission and products can reach more people across the country, thus contributing to its financial sustainability.
The funds raised through this campaign will go towards promoting the Joyeux online store by investing in paid media such as Google Search, Performance Max, Facebook, and Instagram.
Promoting the project through these channels will allow for greater visibility and brand awareness, as well as increased sales and working capital to grow Joyeux's activity.
To this end, the ten thousand euros will be invested to develop a phased annual strategy, from the launch phase (visibility and brand awareness) to the focus on conversion and online sales. The new online store will be advertised to the national market, and offer distinctive characteristics, a focus on social responsibility, and product quality, in what is a competitive market.
Café Joyeux has already changed the lives of 30 people and their families, has trained many more in the catering industry, and wants to continue its training work throughout the country.

Direct
Through theoretical and practical vocational training in the catering sector adapted to participants with disabilities, the VilacomVida Association and Café Joyeux provide training and a Professional Qualification Certificate as a multipurpose catering agent recognized by the professional sector.
Since 2020, 116 people have been supported in VilacomVida's different programs. 45 people with IDD have been accompanied on their career path by the association, 35 people have obtained professional training, and another 11 people have taken part in other "On-the-job" and "Cooking with Soul" programs.
Since 2021, 20 people with DID have been hired at partner companies such as SONAE, FUJITSU, Banco CTT, Colégio o Nosso Jardim, Craveiral, Cozinha com Alma and Mercearia André. At Café Joyeux, 11 people are currently employed and 15 are in the process of being hired.
Indirect



Direct
Through theoretical and practical vocational training in the catering sector adapted to participants with disabilities, the VilacomVida Association and Café Joyeux provide training and a Professional Qualification Certificate as a multipurpose catering agent recognized by the professional sector.
Since 2020, 116 people have been supported in VilacomVida's different programs. 45 people with IDD have been accompanied on their career path by the association, 35 people have obtained professional training, and another 11 people have taken part in other "On-the-job" and "Cooking with Soul" programs.
Since 2021, 20 people with DID have been hired at partner companies such as SONAE, FUJITSU, Banco CTT, Colégio o Nosso Jardim, Craveiral, Cozinha com Alma and Mercearia André. At Café Joyeux, 11 people are currently employed and 15 are in the process of being hired.
Indirect
Promoter website
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