NORM.

Reduction of waste generation: Disposable menstrual products create massive plastic waste, taking 500-800 years to biodegrade. In Europe alone, 50 billion single-use items consumed in 2017 generated about 590.000 tonnes of waste. According to a Norm’s analysis using reusable menstrual underwear instead of single-use pads avoids around two to three kilograms of waste per person per year. A reusable menstrual underwear lasts in average two years, which saves approximately up to six kilos of waste. Sustainable alternatives like menstrual cups and reusable pads are key to reducing this environmental burden. 

Sustainable production and materials: Life cycle analyses demonstrate that reusable solutions significantly reduce waste and carbon footprint compared to single-use products. Most global warming potential stems from manufacturing, with nearly half linked to polyethylene production, a petroleum-based plastic. Products like Norm menstrual pants made from recycled materials, replace hundreds of disposable absorbents annually. Norm estimates to have recovered around 500kg of fabrics since their creation, with 90% of laces recycled in their products. The organization prioritizes local production, with logistic partners that implements carbon footprint compensation, further minimizes emissions and promotes sustainable resource use. Sustainable materials, ecological production methods, and consumer awareness, drive meaningful progress toward fostering long-term sustainable habits.  

Empower menstrual health and sustainability: Norm promotes menstrual health and sustainability by providing breathable, chemical-free products designed to minimize irritation and embrace body inclusivity. Their period panties offer a durable, cost-effective alternative to disposable products, reducing waste, and promoting long-term environmental responsibility. Through initiatives like the First Menstruation Kit for young girls, Norm helps normalize healthy and confident relationships with menstruation. 

Reduction of waste generation: Disposable menstrual products create massive plastic waste, taking 500-800 years to biodegrade. In Europe alone, 50 billion single-use items consumed in 2017 generated about 590.000 tonnes of waste. According to a Norm’s analysis using reusable menstrual underwear instead of single-use pads avoids around two to three kilograms of waste per person per year. A reusable menstrual underwear lasts in average two years, which saves approximately up to six kilos of waste. Sustainable alternatives like menstrual cups and reusable pads are key to reducing this environmental burden. 

Sustainable production and materials: Life cycle analyses demonstrate that reusable solutions significantly reduce waste and carbon footprint compared to single-use products. Most global warming potential stems from manufacturing, with nearly half linked to polyethylene production, a petroleum-based plastic. Products like Norm menstrual pants made from recycled materials, replace hundreds of disposable absorbents annually. Norm estimates to have recovered around 500kg of fabrics since their creation, with 90% of laces recycled in their products. The organization prioritizes local production, with logistic partners that implements carbon footprint compensation, further minimizes emissions and promotes sustainable resource use. Sustainable materials, ecological production methods, and consumer awareness, drive meaningful progress toward fostering long-term sustainable habits.  

Empower menstrual health and sustainability: Norm promotes menstrual health and sustainability by providing breathable, chemical-free products designed to minimize irritation and embrace body inclusivity. Their period panties offer a durable, cost-effective alternative to disposable products, reducing waste, and promoting long-term environmental responsibility. Through initiatives like the First Menstruation Kit for young girls, Norm helps normalize healthy and confident relationships with menstruation.