

LOHAD develops unique experiences based on the concept of “sustainable hedonism” - the conviction that it is possible to provide pleasure in a conscious and responsible way.
Among its areas of activity, gastronomy has taken on a central role, not only as a cultural expression, but also as a tool for transformation. The most emblematic project is Chefs on Fire, a benchmark gastronomic festival that unites talents in contemporary cuisine with the power of fire, live music and a clear mission: to create a pleasurable event that has a positive impact on the planet.
Since its first edition, it has integrated sustainable practices and is committed to a model of smaller scale, less environmental impact and greater authenticity, making it a case study in the area of sustainable gastronomic events.

This campaign aims to support the international expansion of Chefs on Fire, while positioning the festival as a leading case study for sustainable gastronomy and an ambassador for Portuguese culture.
The funds raised will be used to co-finance the 2026 edition of Chefs on Fire São Paulo, contributing to a wide range of production and operational costs. These include venue rental, space design, technical production, general logistics, chef fees and ingredients, kitchen equipment, graphic production, event staffing, accommodation, travel and transportation, licenses, taxes and insurance, communication efforts, sponsorship outreach, sustainability measures, service operations, and the broader production team.
The São Paulo edition will take place over two days, with an additional ten days dedicated to setup and dismantling. A private Chefs Dinner will precede the official opening, bringing together chefs, journalists, sponsors, and key stakeholders. The festival will feature a dedicated “Portugal Zone” and “Portugal Stage,” showcasing Portuguese chefs, products, and culinary traditions.
A comprehensive communication strategy will support the project, combining traditional and digital media, influencer engagement, and strategic partnerships. The project also includes sustainability measures such as food waste reduction and redistribution to local charities.

This is LOHAD's fourth Goparity campaign, after successfully funding 750.000€ in Chefs on Fire I, II and III to finance events in Portugal and Spain.

All festivals created by Lohad work on a five-year sustainability strategy for continuous improvement to their events (developed by the consulting firm Because Impacts). The strategy also applies to the 2026 São Paulo edition and focuses on seven areas of action: Responsible food, Energy and emissions, Water and sanitation, Materials and circularity, Mobility and transportation, Community and Reforestation.
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All festivals created by Lohad work on a five-year sustainability strategy for continuous improvement to their events (developed by the consulting firm Because Impacts). The strategy also applies to the 2026 São Paulo edition and focuses on seven areas of action: Responsible food, Energy and emissions, Water and sanitation, Materials and circularity, Mobility and transportation, Community and Reforestation.
Direct
Indirect
Promoter website
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