Banbu: clean cosmetics that start with a personal story 🫧

Banbu: clean cosmetics that start with a personal story 🫧

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https://goparity.com/post/banbu-clean-cosmetics-that-start-with-a-personal-story

Hello,

A new project is coming to Goparity - and it is one with a story worth telling. Banbu is a Spanish brand built on a simple but serious conviction: the products people use every day should not work against them.

🌿 Where it started

Banbu's co-founder Verónica was 18 when she was diagnosed with polycystic ovary syndrome and had to undergo emergency gynaecological surgery. What followed was years of research into hormonal health - and a discovery that changed the direction of her life.

The products she had been using daily, shampoos, deodorants, moisturisers, contained endocrine disruptors: substances capable of interfering with the body's hormonal system. They were legal, widely sold, and almost entirely invisible to consumers. She could not find products she fully trusted. So she built them.

Banbu was born from that decision. Every formula is vegan, water-free, and free from endocrine disruptors. Every product ships without single-use plastics. It is a mission with a product line - and a growing community of people who have decided they deserve better.

🫧 What Banbu makes

Banbu's catalogue covers more than 130 products across hair, body, face, dental care, and perfumery. All are made locally in Spain, with biodegradable or compostable packaging. Manufacturing is outsourced to a Spanish producer, but Banbu retains full intellectual property over all its formulas, registered in the CPNP.

The brand operates through a hybrid model: a direct online store, three physical shops in Bilbao, Barcelona, and San Sebastián, and a B2B network of more than 300 multi-brand retailers and international distributors across Spain, Portugal, Italy, the Netherlands, and Germany.

📊 What the funds will be used for

The funds raised through this campaign will partially finance Banbu's strategic growth plan for 2026 to 2028. The plan focuses on three areas:

  • 💰 Inventory to support the expected increase in sales
  • 📣 Marketing and customer acquisition, including digital advertising, e-commerce optimisation, and educational content on hormonal health
  • 🔬 Research and development, covering new anhydrous formulas and proprietary traceability and impact software

The goal is to accelerate customer acquisition, improve retention, expand into new sales channels, and consolidate operational profitability by 2027.

🌱 The impact Banbu creates

Every product Banbu sells removes an endocrine-disrupting alternative from a consumer's routine. At scale, that adds up.

By 2026, Banbu's operations are projected to deliver:

  • ♻️ 334 tonnes of CO₂ avoided
  • 💧 442,300 litres of fresh water saved
  • 📦 653,744 packaging units avoided

Banbu only uses reusable materials for packaging - aluminium, paper, and glass. 100% of the paper used is recyclable, sourced from PEFC and FSC certified producers. 20% of products are available with refill systems, reducing packaging waste further. And by producing solid cosmetics instead of water-heavy liquid alternatives, the brand significantly reduces water consumption at the point of manufacture.

👥 The team

Banbu was co-founded by Verónica Diez, CMO, who brings over eight years of experience in e-commerce and digital marketing, and Rodrigo Folgueira, CEO, who has a background in aeronautical engineering and over a decade of experience in sales and team management. The company's CFO, Sara Amor, has eight years of experience in administration and finance across multiple sectors.

Investments made through the Goparity platform carry risk, including the risk of partial or total loss of capital. Loan repayments are made by the promoter through the platform. Past performance does not guarantee future results.

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